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“首播一单敲定10万元”,陶业主播有啥带货秘籍?

2020-05-21

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">2020,越来越多品牌想“出圈”,但关键是怎么做?相信很多人会大声喊出“直播”。
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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">对于陶瓷行业而言,疫情好比加速器,无意促使了陶企加快线上渠道的布局,加快线上线下的融合。终端线上直播间与线下门店一样,成为了亟待攻坚的重要阵地。

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">有行业人士感叹:“每当发生大事,跟着起哄的多,静心思考的少;每逢遇到危机,盯着风险的多,看到机会的少。”

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">当“直播”为主要手段的新零售之战跑过第一赛道,是坚持还是放弃?是停留在数据好看的层面,还是目及长远的效果?留下来的是怎么做的?

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0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;font-style:italic;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">故事1

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0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">每一次直播

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0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 都是宣传的机会 

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">一个支架,一台手机,进入直播间与主播相遇,故事由此开始。当下,曾经局限在线下的“战场”也搬到了线上。

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">来自汉中的徐莎莎,进入建材行业1年又8个月,在这之前,从事的工作与建材毫无关联。而接触目前瓷砖品牌的年限与入行一致,一切都是从零开始。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">作为终端门店店长,除了日常工作,没有主播经验的她也肩负起了终端门店直播的任务,这也可以说是融进工作的一部分。

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“现在也有坚持尽量抽出时间进行直播。”她认为,0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">瓷砖作为低频率商品,不像一般快消品以“全网最低价”作为直播间的最大卖点,瓷砖品牌直播“不能急于线上成单,每一次直播都是一次宣传的机会”。

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“有一位客户,年前有到店来看过,但当时没能完全决定下来。刚好借着开门红活动,让客户看到我们总部的表现,对产品也有了更多了解,最后下定决心拍板!全屋定下来了,价值10W的订单。”

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0px;padding:0px;text-align:justify;color:#333333;text-transform:none;line-height:2;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0200521104755.jpg" style="float:none;" src="http://www.overland.cn/upload/ueditor/uploadimages/68051590029279.jpg" border="0" vspace="0" hspace="0" />

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">直播前黄金5分钟,“筹备”是固定关键词。“我会提前准备内容,列提纲。对比以前说得杂乱,现在根据时间把控,一般直播一个半小时。重点内容写在小板子上,让客户能一眼看到。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“之前没有做过销售类的工作,面对客户比较羞涩,对于客户提出的问题,不能够做出很好的诠释,总觉得词穷。平时的培训学习可能看过,学过,但是不加以运用的话很快记忆就淡化了。但是开通直播间,正式主播上岗后,厂家定时发的一些培训资料、直播脚本等,我们学完立刻就可以运用到直播中,锻炼了自己,也提升了自己的接单能力,让客户有兴趣听你讲,让自己也有话题去跟客户讲。”

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“我觉得,0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">主播的变化就是店面的变化,现在接单能力提升了,意向客户也就变多了。”她补充道。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">所有市场实验的成效,都需要给予一定的适应期,经过时间的验证。

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0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;font-style:italic;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">故事2

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0px;padding:0px;text-align:center;color:#B98C79;text-transform:none;line-height:1.4;text-indent:0px;letter-spacing:5px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:32px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">直  播

0px;padding:0px;text-align:center;color:#B98C79;text-transform:none;line-height:1.4;text-indent:0px;letter-spacing:0px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">  不是“黄婆卖瓜,自卖自夸”  

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">在另一个城市,商丘。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">品牌总部启动新零售计划,让申丽卷入了更加忙碌的工作与生活,上下班的界限模糊了。对于兼顾线下工作和线上直播,她表示:“虽然对个人、对门店,可能也会有一些影响,但是现在各行各业也都有在做线上的销售模式,这是一个趋势。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“其实品牌总部开通新零售这一块还是蛮不错的,可以让有需求又没有时间逛商场的人群更好地认识、了解品牌,非常省心省时!”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px 0px;padding:0px;text-align:center;color:#333333;text-transform:none;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">
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0px;padding:0px;text-align:justify;color:#333333;text-transform:none;line-height:2;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">  

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">直播于她,是从“紧张”到“张口就来”的转变。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“说实话,如果没有开通淘宝直播,让我面对镜头的时候,我可能会紧张,自从开通了直播间,现在是练的张口就来了。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">谈及第一次主播,申丽回忆道:“第一次开播嘛,我想让客户朋友能看到我们展厅的样子,我就给我们老板打电话把想法说了一下,请他与商场那边沟通,看能不能通电,结果整个商场断电,只能在家进行。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“初次尝试,捧场的朋友有客户有设计师有异业同行,互动还是点赞数都比预期的要好,有客户通过线上观看然后线下到店的,也有老客户家里面装修好了给微信发消息的。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“写脚本,梳理框架,开播前提前2个小时准备,就是想给大家留下一个好印象。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px 0px;padding:0px;text-align:center;color:#333333;text-transform:none;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">
0px;padding:0px;line-height:0;vertical-align:middle;display:inline-block;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0200521104859.jpg" style="float:none;" src="http://www.overland.cn/upload/ueditor/uploadimages/71751590029347.jpg" border="0" vspace="0" hspace="0" />
0px;padding:0px;text-align:justify;color:#333333;text-transform:none;line-height:2;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">  

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">对于直播内容上的规划,她分享了一些自己的看法:“我本人是2013年5月23号进入的建材行业,也就是我现在的公司,直到现在。在这一行做得久了,对于硬装、软装、家居、木材、风格等方面有基本的了解……其实,0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box !important;">我感觉瓷砖品牌直播不一定要一直讲瓷砖,这样会很枯燥乏味,可以往与瓷砖有一定关联的其他领域延伸。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">让直播不只是一次“黄婆卖瓜”,让瓷砖直播也可以更加实用有趣。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;text-align:center;color:#333333;text-transform:none;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;opacity:0.54;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">
0px;padding:0px;color:#FFFFFF;line-height:1.5;letter-spacing:3px;font-size:30px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;text-shadow:1px 1px #b98c79, 1px -1px #b98c79, -1px 1px #b98c79, -1px -1px #b98c79, 0px 1px #b98c79, 0px -1px #b98c79, 1px 0px #b98c79, -1px 0px #b98c79;">

0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;font-style:italic;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">故事3

0px 0px 0px;padding:0px;text-align:center;color:#333333;text-transform:none;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;transform:rotatex(180deg);background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">
0px;padding:0px;line-height:0;vertical-align:middle;display:inline-block;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">
0px;padding:0px;text-align:justify;color:#333333;text-transform:none;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">
0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;" />

0px;padding:0px;text-align:center;color:#B98C79;text-transform:none;line-height:1.4;text-indent:0px;letter-spacing:1px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:30px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;">瓷砖不是快销品

0px;padding:0px;text-align:center;color:#B98C79;text-transform:none;line-height:1.4;text-indent:0px;letter-spacing:6px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:17px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">  直播需要长期做  

0px;padding:0px;text-align:justify;color:#333333;text-transform:none;line-height:2;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">
0px;padding:0px;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box !important;" />

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">2月29日,锦州门店开始全员上班,也在3月到来之时迎来了新员工,1个驻店设计师,1个小区业务员。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">对于今年开启的新零售项目与直播日常,锦州经销商穆总表示:“对于‘直播’,我个人是支持的,目前可能直接受益在短期内看不到大效果,但是间接推动作用比较大。这方面欣欣在担当,门店给她开了绿灯,大多数都是利用晚上自己去做。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“她比较有天分。”经销商补充道。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">穆总口中的“欣欣”——李新欣,进入建材行业四年半,接触目前的品牌也有2年了。作为品牌总部的前锋线选手,她对品牌的基础、优势亮点、发展路线等都是认可并身体力行的实践起来。

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">0200521104914.jpg" style="float:none;" src="http://www.overland.cn/upload/ueditor/uploadimages/62701590029375.jpg" border="0" vspace="0" hspace="0" />

0px;padding:0px;text-align:justify;color:#333333;text-transform:none;line-height:2;text-indent:0px;letter-spacing:0.54px;font-family:-apple-system-font, blinkmacsystemfont, "helvetica neue", "pingfang sc", "hiragino sans gb", "microsoft yahei ui", "microsoft yahei", arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;word-spacing:0px;white-space:normal;-ms-word-wrap:break-word !important;max-width:100%;box-sizing:border-box;orphans:2;widows:2;background-color:#FFFFFF;font-variant-ligatures:normal;font-variant-caps:normal;-webkit-text-stroke-width:0px;" powered-by="xiumi.us">

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">  

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">在做淘宝主播之前,李新欣有过1个多月的某直播平台主播经验,以她的话来说,“就是玩的性质”。与之相反的,“这次开的淘宝直播,因为身后有厂家支持,还有定期的学习内容,直播更有方向,不会太盲目。”

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;"> 

0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">来自上级的支持与放手,她在直播方面有了更加自由的余地,也保持着正面的态度:“品牌总部能在现在这个市场环境下,带领各地经销商一起做新零售,让我们线下门店人员,在大环境较差的条件下,方向明确,不盲目销售,不懈怠。”

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0px;padding:0px;clear:both;white-space:normal;-ms-word-wrap:break-word !important;min-height:1em;max-width:100%;box-sizing:border-box;">“对我来说,更加深入了解品牌产品,深入挖掘产品卖点,平时销售更得心应手。对门店来说,一些没时间来店的顾客通过直播了解产品和品牌,一些老顾客也会看直播,在一定程度上保持了新老顾客的粘性。”

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